2020 Flavor Trend

Soda and sparkling waters have had a full decade of growth driven through less sweet profiles and marketing positions focused on the health conscious adult.  To add extra flair, a sophisticated spin, or outright herbal callout, soft drinks have been recently boasting their botanical ingredients in the flavor names and label highlights. Many of these ingredients are commonly used flavor ingredients and may already be present in formulations but this new marketing spotlight has added more consumer appeal.

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