More than just a hazy brewing material for millennial IPA drinkers and underground microbreweries, hops have recently blown up in popularity among mainstream consumers in the tea, candy, and bread industries. With the recent resurgence of craft beer’s popularity among casual drinkers, it comes as no surprise that these flavor profiles are now facing more and more demand in mediums other than the traditional bottle and can. Hop flavoring recently hit a breakthrough in 2019 with the introduction of INCOGNITO™, an all-natural hop product that imparts a highly concentrated hop flavoring into almost anything. By integrating similar hop flavorings such as Hop Oil and Cognac Oil into the markets of other products, producers can take advantage of the public’s palette shift towards stronger, more IPA-focused beer choices.

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