A healthy and nutritious fruit that has become incredibly popular among mainstream European consumers, Medjool Dates have enjoyed renewed attention within the public eye, surging in popularity among nutritionists even before the outbreak of COVID-19. Renowned for both their health benefits and portability, these fruits are commonly used for “energy ball” products alongside almonds, cranberries, and bitter chocolate. Their small packaging also makes them easily accessible for new consumers, allowing people to test their flavor preferences before committing to buying an entire stack of them. Protein bars using chocolate flax seeds are another popular product among existing date eaters. As more eaters become accustomed to the taste of medjool dates, it presents a great opportunity for flavorists to incorporate the nuances of the fruit’s rich, soft sweetness in many other products and further explore the flavor profile possibilities within the existing health food markets.

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