This has already been a direction of the food industry for years, luckily, manufacturers can now embrace the ideology that’s become second nature to most. It’s important to realize that this concept now stretches beyond clean labeling and efficient packaging, although those are still very important parts, consumers are seeking an easy experience from start to finish. The process and use of a product has to be considered at every step from the purchase, delivery (if needed), usefulness of product and packaging, disposal of packaging and ease of repurchase.
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