Packaging

Convenience and simplicity are the focal points of this year’s successful package design. And with the massive success of pre-portioned delivery meals like Blue Apron™, Plated™, and Hello Fresh™, package designers are following suit.  Designers are responding to consumers’ demand for simple accessibility by experimenting with package functionality, re-use, or zero waste while their counterparts are focusing on new eco-friendly preservation methods. This combination shows promise for creative new developments such as the Red Oak Foods™ Simply Beyond Organic Spray-On Herbs using oil based herb extracts to obtain the same flavors of fresh herbs in a simple delivery system with a longer shelf life.

Just the added value of a smart package design geared for functionality is enough to sway consumers to pay more for a new brand.  Brands are beginning to recognize the freezer space as an underutilized area for package development.  In an aisle where everything is boxed and bagged, the biggest packaging changes in recent years have been steam ready or resealable bags. All of that is starting to change.  The modernization of the supply chain not only allows for smaller freezer packages for fresh herbs and spices, but for multipurpose/reusable packaging as well. This is going to both increase the potential for new products and add a higher value to the products on the shelf.  

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